Calls have been made for the Coca-Cola Christmas truck to be banned over fears that it contributes to an “obesity epidemic.”
Despite the fact that, in the eyes of many, the annual tour of the truck round the UK signals that Christmas is on its way, the Liberal Democrat party in Liverpool believe the festive tradition should not take place this year.
Lib Dem leader Cllr Richard Kemp has written to bosses at the Liverpool One shopping district arguing that the truck encourages consumption of an unhealthy product, the Liverpool Echo reports.
“I believe that the visit by Coca Cola should not take place,” Cllr Kemp writes.
“You only have to look around you to see that Liverpool is in the grip of an obesity epidemic - 30 per cent of our 11 years olds are obese with about five per cent being clinically obese.
“Up to 60 per cent of our adults are obese and many of them clinically obese - we must take action to deal with this because the consequences are alarming.”
In the eyes of Cllr Kemp, the annual Christmas truck’s visit is a “cynical event.”
“It is not designed to welcome Christmas but to increase the consumption of a product that is grossly unhealthy,” he said.
“10 per cent of all hospital beds are occupied by people with type II diabetes. All of which is avoidable if people were to eat and drink properly and take enough exercise."